This Cookie Policy explains how FootyMetrics ("we", "us", and "our") uses cookies and similar technologies when you visit footymetrics.com (the "Website"). It explains what these technologies are, why we use them, and the choices you have. It sits alongside our Privacy Policy. We are FootyMetrics, registered in the Netherlands with company number 96524847.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make sites work, to make them work more efficiently, and to provide information to the site owner. We also use your browser's local storage in the same way, and we cover it here too.
Cookies set by us are called "first-party" cookies. Cookies set by the services we use are "third-party" cookies, and they enable features such as authentication, payments, security, and analytics.
Why do we use cookies?
Some cookies are required for the Website to function, which we call "strictly necessary." Others are optional and only set with your consent: functional cookies remember your preferences, analytics cookies help us understand usage, and marketing cookies credit the partner who referred you. We do not sell your data.
How can I control cookies?
You decide which optional cookies to allow. When you first visit, we show a consent banner where you can accept all, reject all, or choose per category. Strictly necessary cookies cannot be switched off because the Website cannot run without them. Everything else stays off until you opt in.
You can change or withdraw your consent at any time using the link in the footer, or by clearing the fm_consent cookie in your browser. We enforce your choice with Google Consent Mode v2, so analytics and advertising tags stay gated until you opt in, and affiliate scripts only load once you allow marketing cookies. If we change the cookies we use, we update the policy version and ask you again.
Strictly necessary cookies
Required for core functions: signing in, security, fraud prevention, and remembering your cookie choice. These cannot be rejected.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
__session, __client_uat, __clerk_db_jwt, __refresh, __client, clerk_active_context | Clerk | Authentication. Keep you signed in and protect your session. Set only when you sign in or create an account. | Session to 1 year |
__cf_bm, cf_clearance, _cfuvid | Cloudflare | Bot detection and protecting the site from abuse and attacks. | 30 min to session |
__stripe_mid, __stripe_sid | Stripe | Fraud prevention on payment and checkout. Set when you start a purchase. | Session to 1 year |
fm_consent | FootyMetrics | Stores your cookie choices so we do not ask you again. | 180 days |
fm_settings (local storage) | FootyMetrics | Saves a preference you choose (theme, units, odds format). Stored on your device only when you change a setting, so it does not need separate consent. | Until you clear it |
__session, __client_uat, __clerk_db_jwt, __refresh, __client, clerk_active_context- Provider
- Clerk
- Purpose
- Authentication. Keep you signed in and protect your session. Set only when you sign in or create an account.
- Duration
- Session to 1 year
__cf_bm, cf_clearance, _cfuvid- Provider
- Cloudflare
- Purpose
- Bot detection and protecting the site from abuse and attacks.
- Duration
- 30 min to session
__stripe_mid, __stripe_sid- Provider
- Stripe
- Purpose
- Fraud prevention on payment and checkout. Set when you start a purchase.
- Duration
- Session to 1 year
fm_consent- Provider
- FootyMetrics
- Purpose
- Stores your cookie choices so we do not ask you again.
- Duration
- 180 days
fm_settings (local storage)- Provider
- FootyMetrics
- Purpose
- Saves a preference you choose (theme, units, odds format). Stored on your device only when you change a setting, so it does not need separate consent.
- Duration
- Until you clear it
Functional cookies
Set only with your consent. They remember preferences so the site matches where you are. They are first-party and do not track you across other sites. Decline them and the site still works, with times shown in UTC and generic regional defaults.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
timezone | FootyMetrics | Shows kick-off times and fixtures in your local time. Without it, times show in UTC. | 1 year |
fm_country | FootyMetrics | Sets regional defaults and the correct responsible-gambling helpline for your country. | 30 days |
timezone- Provider
- FootyMetrics
- Purpose
- Shows kick-off times and fixtures in your local time. Without it, times show in UTC.
- Duration
- 1 year
fm_country- Provider
- FootyMetrics
- Purpose
- Sets regional defaults and the correct responsible-gambling helpline for your country.
- Duration
- 30 days
Analytics cookies
Set only with your consent. They help us understand how the site is used so we can improve it. The data is aggregated and is not used to identify you personally.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga, _ga_* | Google Analytics (via Google Tag Manager) | Anonymous usage stats: which pages and tools get used, so we can improve the site. | Up to 2 years |
_ga, _ga_*- Provider
- Google Analytics (via Google Tag Manager)
- Purpose
- Anonymous usage stats: which pages and tools get used, so we can improve the site.
- Duration
- Up to 2 years
Marketing & affiliate cookies
Set only with your consent. They let us measure referrals and credit the affiliate partner who sent you to us.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
PromoteKit | PromoteKit | Affiliate attribution, so the partner who referred you is credited. | Up to 1 year |
PromoteKit- Provider
- PromoteKit
- Purpose
- Affiliate attribution, so the partner who referred you is credited.
- Duration
- Up to 1 year
Third-party providers
Some cookies are set by the services we rely on. Their use of any data they collect is governed by their own privacy policies:
- Clerk (authentication) - privacy policy
- Cloudflare (security and delivery) - privacy policy
- Stripe (payments) - privacy policy
- Google (analytics, via Tag Manager) - privacy policy
- PromoteKit (affiliate tracking) - privacy policy
Controlling cookies in your browser
Beyond our banner, you can block or delete cookies in your browser settings at any time. Blocking strictly necessary cookies may stop parts of the site, such as signing in, from working. Most browsers explain how in their help pages:
Other tracking technologies
Cookies are not the only way to recognise visitors. Analytics tools may use small image files such as web beacons or pixels, which work with cookies to count visits and measure usage. Because they depend on cookies, declining analytics cookies also limits these. We do not use Flash cookies.
How often will we update this policy?
We update this policy when the cookies we use change, or for legal or operational reasons. When we do, we change the version on the consent banner so you are asked again. The date at the top shows when it was last updated.
Contacting us
If you have any questions about our use of cookies, please contact us:
- Email: support@footymetrics.com
- Mailbox: A5169, Keurenplein 41, 1069CD Amsterdam, The Netherlands