Odds providers and bookmakers
Some of the names in our odds columns are not bookmakers. They are the platforms bookmakers get their odds from, which is why we name a platform once instead of repeating the same number under twenty different logos.
Odds providers
These are not bookmakers. They are the platforms bookmakers get their odds from, so every bookmaker running on the same platform offers the same markets at the same prices. Each page shows what its platform prices, and which bookmakers use it where you are.
AltenarOdds providerThe sportsbook platform several betting brands run on. Prices team props and lower divisions the bigger books skip, which is why it often has a number where nobody else does.
Only book we price carrying most tackles, most fouls, most offsides, first shot, first shot on target.
KambiOdds providerPrices the markets for a long list of bookmakers. The deepest feed we hold on match markets, thinner on the player and team props.
Only book we price carrying saves.
Bookmakers we price
We price these three directly rather than through a platform, so their markets are their own rather than shared with anyone else. They are listed so the coverage comparison on a platform page is complete, and none of them has a page here.
Bet365BookmakerThe widest player market list we price, down to shots on target from outside the box and headed shots on target.
Only book we price carrying free kicks, headed shots on target, player of the match.
Paddy PowerBookmakerStrong on the attacking player markets, and one of the few books pricing the creative side of a performance rather than just the shot count.
Only book we price carrying shots created.
LadbrokesBookmakerThe core player markets, priced alongside a handful of discipline and positional props most books leave alone.
Only book we price carrying offsides.